Allied Petroleum have partnered with independent dealers in many provincial New Zealand locations.
Sometimes our involvement is ensuring community fuel is in good supply, but more often we’ve invested at the Dealer’s business location with storage and dispensing equipment. Despite that we’re always looking for other ways we can add value to these important customer relationships.
Recently HWR partnered with Blackwoods Protector for the supply of employee work wear, so we decided to extend that arrangement by working with the supplier to form an online Allied Dealer portal.
Our Dealer will soon be able to log in, and have access to a select range of quality clothing options suitable for the forecourt, convenience shop or workshop. As per our driving team, we were mindful of control of undesired static (around fuel fumes) and offering high visibility garments (to be seen on the busy forecourt). Furthermore, our customer can add their business name alongside our retail brand.
Best of all, in this instance the same discounts offered to HWR will be extended to our customers. In addition, the portal then gives our Dealers access to any product sold by Blackwoods Protector, so this powerful procurement advantage can extend to many aspects of their business – well beyond workwear.
The resulting orders are then couriered straight to our Dealer, highly convenient given the location of many.









